Struggling with low conversions? See how ATOPSOL’s ecommerce UI/UX redesign skyrocketed sales by 40%—explore our portfolio for transformative results!
The Conversion Crisis: Why This Store Was Losing $217k/year
BellaBotanics.com, a high-end skincare company, came to us with the following issues:
✔ A cart abandonment rate of 62% (compared to the industry average of 45%).
✔ Average session duration: 1.2 seconds (bounce rate: 81%)
✔ 0.8% conversion rate on mobile (2.1%) on desktop
Issue: They lose out on three-quarters of potential sales due to confusing navigation and hidden calls to action.
ATOPSOL’s 3-Phase Redesign Process
Phase 1: Data-Driven Diagnosis
Our UX analysis showed:
- Friction points:
❌ It takes more than five clicks to complete the checkout process.
❌ No filters for size or ingredients
❌ Mobile layout broken (CTAs removed)
- Users were missing the “Add to Cart” button, according to Hotjar recordings.
Phase 2: Strategic Redesign
Key Improvements Made:
- Streamlined Navigation
Menu items were cut from 27 to 8 (with mega-menu for subcategories).
- Product Pages Designed for Mobile
- Dynamic pricing and a sticky CTA bar
- One-tap size selector
- Building Trust Components
- Real-time inventory counters
- Testimonials on video auto-play on the scroll
Phase 3: A/B Testing & Launch
Results After 90 Days:
| Metric | Before | After | Lift |
| Conversion Rate | 1.4% | 2.8% | +40% |
| Avg. Order Value | $89 | $112 | +26% |
| Mobile Bounce Rate | 81% | 48% | -33% |
3 UI/UX Lessons You Can Steal
- Give “Thumb Zones” priority.
- According to Google Research, 75% of mobile users navigate with just one hand.
- CTAs were positioned in the thumb’s natural arc.
- Sales = Speed
Page load time was decreased from 3.4 seconds to 1.1 seconds by:✔ Making the switch to WebP images
✔ Eliminating seven unnecessary plugins
- Use Visual Storytelling to Help Users
Product benefit icons were added, and “contact support” inquiries were cut by 60%.
See More Transformative Redesigns
View our e-commerce UI/UX portfolio, which includes:
✔ Shopify Plus stores (1.5x faster checkout flows)
✔ DTC brands (+55% average conversion lift)
✔ B2B marketplaces (three times as many repeat purchases)
